MFLGuide

Club Branding

Your club, your identity. This is where you make your mark. The best clubs in MFL aren't just competitive. They're recognizable. A great name and a sharp kit go a long way toward building a reputation that sticks.

What You Can Customize

Club Name

Your club's name is its identity. It shows up in league tables, match reports, and everywhere else. Make it count.

Logo & Visual Identity

Design a logo that represents your club. This is the first thing other managers see when they face you.

Kit Colours

Choose the colours your squad wears on matchday. This is what your team looks like on the pitch.

Your First Rebrand

Your first rebrand is free! When you get your very first club, you get one free rebrand to set up your name, logo, and colours. This only applies once, so if you later buy a second club from the marketplace, rebranding it will cost you.

Rebranding Costs

Want to refresh your look down the road? You can rebrand again, but there's a fee.

  • The cost scales with your division. The higher up you are, the more expensive it gets.
  • A Division 10 rebrand is cheap. A Division 1 rebrand will set you back significantly more.
  • There may be limits on how frequently you can rebrand, so don't plan on changing your name every week.

The scaling makes sense when you think about it: a top-division club has more visibility, more history, and more brand value. Changing that identity should feel like a big decision.

Branding Tips

Keep it memorable Short, punchy names tend to stick. You want other managers to remember who beat them in the cup final.
Think long-term Your club's name and logo will show up everywhere: league tables, match reports, cup brackets. Pick something you won't get tired of after three seasons.
Use your free rebrand wisely If it's your first club and you bought it from the marketplace, you can use your free rebrand to strip away the old identity and make it yours. Or keep the legacy going and build on what came before.